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How to Sell Animations Online

How to Sell Animations Online

Selling animations online can be a great way to turn a hobby into a lucrative business. With the rise of online marketplaces and streaming platforms, there has never been a better time to sell your animated content. Whether you are a professional animator or just starting out, there are plenty of options available to help you get your work in front of a wider audience.

One of the easiest ways to start selling your animations online is through dedicated marketplaces like Payhip and Sellfy. These platforms allow you to create your own online store and set your own prices, making it easy to get started with selling your work. Additionally, these marketplaces often handle payment processing and digital delivery, saving you time and hassle. By taking advantage of these platforms, you can quickly start earning money from your animations without having to worry about the technical details of setting up an online store.

Understanding the Animation Market

The animation industry has been growing rapidly in recent years, with an increasing demand for animated content across various platforms. According to a report by Grand View Research, the global animation market size was valued at USD 259.51 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.4% from 2021 to 2028.

The animation market is diverse, with a wide range of styles, techniques, and genres. From 2D hand-drawn animation to 3D computer-generated animation, there are many ways to create animated content. Animations can be used in various industries, including advertising, entertainment, education, and gaming.

One of the primary drivers of the animation market is the increasing demand for animated content in the entertainment industry. With the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, there has been a surge in the production of animated TV shows and movies. This trend is expected to continue as more people turn to streaming services for their entertainment needs.

Another factor contributing to the growth of the animation market is the increasing use of animations in advertising and marketing. Animations can be used to create engaging and informative content that helps businesses promote their products and services. Animated explainer videos, for example, can be an effective way to communicate complex ideas in a simple and engaging way.

Overall, the animation market is a dynamic and growing industry with many opportunities for animators and content creators. Whether you are interested in creating animated shorts, TV shows, or movies, there is a market for your content. By understanding the trends and demands of the animation market, you can position yourself for success and reach a wider audience with your animations.

Creating Your Animations

When it comes to creating your own animations, there are a few things to keep in mind to ensure that your work stands out and is of high quality. Here are some tips to help you get started.

Choosing the Right Software

The first step in creating your animations is to choose the right software. There are many options available, ranging from free software like Blender and Pencil2D to more advanced programs like Toon Boom and Adobe Animate. Consider your skill level, budget, and the features you need before making a decision.

Developing a Unique Style

To stand out in the crowded world of animation, it’s important to develop a unique style. This can be achieved by experimenting with different techniques, such as hand-drawn animation or 3D modeling, and finding a style that suits your personality and vision. Don’t be afraid to take risks and try new things.

Ensuring High Quality

Finally, it’s important to ensure that your animations are of high quality. This means paying attention to details like lighting, sound, and timing, and using high-quality assets like textures and models. Consider working with a team or hiring professionals to help you achieve the best possible results.

By following these tips, you can create animations that are both unique and of high quality, helping you stand out in the competitive world of animation.

Building an Online Presence

Building an online presence is crucial for selling animations online. It allows you to showcase your work, reach a wider audience, and establish credibility. Here are some tips on how to build an online presence for your animation business.

Creating a Portfolio

Creating a portfolio is the first step to building an online presence. It’s a collection of your best work that showcases your skills and expertise. Your portfolio should be easy to navigate and visually appealing. You can create a portfolio website using platforms like Wix, Squarespace, or WordPress. Make sure to include your contact information and a clear call-to-action.

Leveraging Social Media

Social media is a powerful tool for building an online presence. It allows you to connect with potential customers and promote your work. Choose social media platforms that align with your target audience. For example, if you’re targeting businesses, LinkedIn might be a better option than Instagram. Here are some tips for leveraging social media:

  • Post regularly: Consistency is key when it comes to social media. Post regularly to keep your audience engaged.
  • Use hashtags: Hashtags help people discover your content. Use relevant hashtags to increase your reach.
  • Engage with your audience: Respond to comments and messages to build relationships with your audience.
  • Share behind-the-scenes content: Share behind-the-scenes content to give your audience a glimpse into your creative process.

By creating a portfolio and leveraging social media, you can build an online presence that attracts potential customers and establishes credibility for your animation business.

Selling Platforms

If you want to sell your animations online, there are several platforms to choose from. In this section, we will discuss two main options: online marketplaces and personal websites.

Online Marketplaces

Online marketplaces are a great option for those who are just starting out or don’t have a large following. These platforms allow you to sell your animations alongside other creators, giving you access to a larger audience. Some popular online marketplaces for animations include:

  • Payhip: A platform that lets you sell your animations easily. You can create a store and customize it to your brand, and Payhip takes care of the payment processing and hosting.
  • Sellfy: A platform that lets you create an online store and sell your animations with all the flexibility and features you need. You can change the look, colors, and feel of the layout to match your brand, and Sellfy offers instant payouts.

Personal Website

If you have an established brand or following, you may want to consider selling your animations on your own website. This gives you more control over the selling process and allows you to keep all the profits. Some options for selling animations on your personal website include:

  • Uscreen: A platform that lets you create your own video-on-demand business. You can determine exactly what kind of videos you want to sell and Uscreen takes care of the hosting, payment processing, and delivery.
  • Rued Riis: A platform that offers tips and advice on how to sell animations for different price points. The site offers guidance on how to keep your costs down and how to market your animations effectively.

Overall, choosing the right selling platform for your animations will depend on your goals and the size of your following. Whether you choose an online marketplace or your own website, the most important thing is to create high-quality animations that people will want to buy.

Pricing Your Animations

When it comes to selling your animations online, pricing is a crucial factor that can make or break your success. Here are some tips to help you price your animations effectively:

  • Research the market: Before setting your prices, research the market and see what other animators are charging for similar work. This will give you an idea of what customers are willing to pay and help you avoid overcharging or undercharging.
  • Consider your costs: Take into account the time, effort, and resources that go into creating your animations. Make sure you’re pricing your work high enough to cover your costs and make a profit.
  • Offer different pricing tiers: Consider offering different pricing tiers to appeal to a wider range of customers. For example, you could offer a basic package with a lower price point and fewer features, and a premium package with a higher price point and more features.
  • Be transparent: Make sure your pricing is transparent and easy to understand. Clearly outline what’s included in each package and what customers can expect to receive for their money.
  • Test and adjust: Don’t be afraid to test different pricing strategies and adjust your prices as needed. Pay attention to customer feedback and sales data to see what’s working and what’s not.

By following these tips, you can price your animations effectively and increase your chances of success in the competitive world of online animation sales.

Marketing Strategies

When it comes to selling animations online, having a solid marketing strategy is key to success. Here are some effective marketing strategies that can help you reach your target audience and increase your sales.

Search Engine Optimization

Search Engine Optimization (SEO) is a powerful tool that can help you rank higher in search engine results pages (SERPs), making it easier for potential customers to find your animations. To optimize your website for search engines, you need to focus on the following:

  • Keyword research: Identify the keywords that your target audience is using to search for animations online and use them in your website content, meta descriptions, and titles.
  • On-page optimization: Optimize your website’s content, structure, and internal linking to make it easier for search engines to crawl and index your pages.
  • Off-page optimization: Build high-quality backlinks from relevant websites to increase your website’s authority and credibility.

Email Marketing

Email marketing is a cost-effective way to reach out to your subscribers and promote your animations. Here are some tips for effective email marketing:

  • Build a targeted email list: Collect email addresses from your website visitors and social media followers and segment your list based on their interests and preferences.
  • Create engaging content: Craft compelling subject lines and email content that grabs your subscribers’ attention and encourages them to take action.
  • Offer exclusive deals: Offer your subscribers exclusive discounts and promotions to keep them engaged and encourage them to make a purchase.


Collaborating with other artists and businesses can help you expand your reach and attract new customers. Here are some collaboration ideas:

  • Guest blogging: Write guest posts for other blogs in your niche and include a link back to your website.
  • Social media collaborations: Partner with other artists and businesses on social media to cross-promote each other’s work.
  • Joint projects: Collaborate with other artists to create animations that combine your unique styles and skills.

By implementing these marketing strategies, you can increase your visibility, attract more customers, and sell your animations online more effectively.

Customer Relations

Providing Excellent Service

When it comes to selling animations online, customer service is key to building a loyal customer base. Providing excellent service means being responsive, friendly, and helpful. Respond to customer inquiries in a timely manner, and be sure to answer any questions they may have about your animations.

One way to provide excellent service is to offer a satisfaction guarantee. This can give customers the peace of mind they need to make a purchase, knowing that they can return the animation if they are not satisfied with it. Additionally, consider offering discounts or promotions to repeat customers as a way to show your appreciation for their business.

Handling Feedback

Feedback is an essential part of any business, and selling animations online is no exception. Whether it’s positive or negative, feedback can help you improve your animations and your customer service. When receiving feedback, be sure to thank the customer for their input and take their comments seriously.

If the feedback is negative, don’t take it personally. Instead, use it as an opportunity to improve. Ask the customer what specifically they did not like about the animation, and see if there is anything you can do to address their concerns. If the feedback is positive, be sure to thank the customer and ask if they would be willing to leave a review on your website or social media pages.

By providing excellent service and handling feedback in a professional manner, you can build a loyal customer base and increase your sales over time.

Legal Considerations

When it comes to selling animations online, there are several legal considerations to keep in mind. In this section, we will discuss two of the most important: copyright laws and contracts.

Copyright Laws

As an animation seller, it is crucial to be aware of copyright laws. Copyright laws protect the original work of the creator, and it is illegal to use someone else’s work without their permission. Therefore, it is important to ensure that all the content you sell is your original work or that you have obtained the necessary permissions to sell it.

To avoid any legal issues, make sure to do your research and understand the copyright laws in your country. Additionally, it is always a good idea to include a copyright notice on your animations to protect your work.


Another important legal consideration when selling animations online is contracts. A contract is a legally binding agreement between two parties that outlines the terms and conditions of the sale. A contract can help protect both the buyer and the seller and ensure that both parties understand what is expected of them.

When creating a contract, make sure to include all the necessary details, such as the price, delivery date, and payment terms. Additionally, it is important to clearly outline the rights of the buyer and the seller, including any warranties or limitations.

In conclusion, by being aware of copyright laws and creating clear contracts, you can protect yourself and your buyers when selling animations online.