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How to Build a Digital Art Business

Are you an artist looking to turn your passion for digital art into a profitable business? Building a digital art business can be a rewarding and exciting venture. With the rise of social media and e-commerce platforms, it has never been easier to showcase and sell your art to a global audience.

However, starting a digital art business can be overwhelming, especially if you’re unsure where to begin. In this article, we will provide you with a step-by-step guide on how to build a successful digital art business. From creating a unique art style to marketing your art effectively, we will cover everything you need to know to turn your passion into a thriving business. So, whether you’re a beginner or an experienced artist, let’s dive in and explore the world of digital art entrepreneurship.

Understanding Digital Art

Digital art is a form of art that uses digital technology to create images, animations, and other visual media. It encompasses a wide range of techniques and styles, from digital painting and drawing to 3D modeling and animation.

One of the benefits of digital art is that it allows artists to work more efficiently and with greater flexibility than traditional media. Digital tools like tablets, software, and graphics cards have made it possible for artists to create high-quality works of art without the need for expensive materials or a physical studio.

Moreover, digital art has opened up new possibilities for collaboration, distribution, and monetization. Artists can share their work online, collaborate with other artists from around the world, and sell their artwork through digital marketplaces.

However, it’s important to note that digital art is not a replacement for traditional art forms. Rather, it’s a new medium with its own unique strengths and limitations. While digital art can be incredibly versatile and accessible, it also requires a certain level of technical skill and knowledge.

In summary, digital art is a form of art that uses digital technology to create images, animations, and other visual media. It offers a range of benefits, including increased efficiency, flexibility, and collaboration. However, it’s important to approach digital art with a clear understanding of its unique characteristics and requirements.

Setting Up Your Workspace

As a digital artist, it is crucial to have a workspace that is both comfortable and conducive to creativity. Here are some tips to help you set up your workspace:

Choosing the Right Tools

When it comes to digital art, having the right tools is essential. Investing in a high-quality graphics tablet and stylus is a must. Consider factors such as size, resolution, and pressure sensitivity when choosing a tablet. Additionally, investing in a high-quality monitor with accurate color representation can make a big difference in the quality of your work.

Software Selection

Choosing the right software can be overwhelming, but it is important to find one that fits your needs and workflow. Adobe Creative Suite is a popular choice among digital artists, but there are also many other options available, such as Procreate, Clip Studio Paint, and Krita. Consider factors such as ease of use, compatibility with your hardware, and available features when selecting software.

Remember, your workspace should be tailored to your specific needs and preferences. Experiment with different setups until you find one that works best for you. With the right tools and software, you’ll be on your way to building a successful digital art business.

Creating Your Art

Finding Your Style

To build a successful digital art business, you need to create art that stands out from the crowd. Finding your unique style can be challenging, but it’s essential to differentiate yourself from other artists. Start by exploring different art styles and experimenting with various techniques until you find a style that resonates with you. Once you’ve found your style, focus on refining and perfecting it to make it your own.

One way to find inspiration for your art style is to look at other artists’ work. However, make sure to avoid copying their work and instead use it as a starting point for your own unique creations. You can also draw inspiration from your own experiences and interests, as they can help you create art that is authentic and meaningful.

Improving Your Skills

Creating high-quality digital art requires skill and practice. Even if you have a natural talent for art, you need to continually improve your skills to stay competitive in the industry. Take the time to learn new techniques, experiment with different tools and software, and practice regularly to refine your skills.

There are many resources available to help you improve your digital art skills. You can take online courses, watch tutorials on YouTube, or join online communities to connect with other artists and learn from their experiences. Remember, the more you practice and learn, the better your art will become.

In conclusion, finding your unique art style and continually improving your skills are crucial steps in building a successful digital art business. Take the time to experiment, learn, and practice, and you’ll be on your way to creating art that stands out from the crowd.

Building a Portfolio

When it comes to building a successful digital art business, having a strong portfolio is essential. Your portfolio is your digital calling card, showcasing your best works and highlighting your unique style. Here are some tips for building a portfolio that will impress potential clients and help you grow your business.

Selecting Your Best Works

When it comes to selecting the pieces to include in your portfolio, quality is more important than quantity. Only choose your best works that showcase your skills and unique style. You don’t need to include every piece of art you’ve ever created. Instead, choose a selection of works that are diverse in style and subject matter, but still cohesive as a whole.

Consider including pieces that have been praised by others, whether it be clients, peers, or art critics. You can also ask for feedback from others in the industry to help you select your best works.

Presenting Your Art

Once you have selected your best works, it’s important to present them in a way that is visually appealing and easy to navigate. Consider using a platform like ArtStation, which is a popular platform for digital artists to host their portfolios. It’s free to set up an account and put your portfolio there.

When presenting your art, make sure each piece has a clear title and description. This will help potential clients understand the context of the piece and appreciate it more fully. You can also consider including a brief biography or artist statement to give clients a better understanding of who you are and your creative process.

In conclusion, building a strong portfolio is essential for building a successful digital art business. By selecting your best works and presenting them in a visually appealing way, you can showcase your skills and unique style to potential clients.

Marketing Your Art

As a digital artist, you need to market your art to reach a wider audience and increase your sales. Here are some effective ways to promote your art:

Social Media Promotion

Social media is a powerful tool for promoting your art. You can create a business page on Facebook, Instagram, Twitter, or any other platform that your target audience is most active on. Share your artwork regularly and engage with your followers by responding to their comments and messages. You can also run paid ads on social media to reach a larger audience.

Here are some tips for successful social media promotion:

  • Post high-quality images of your artwork
  • Use relevant hashtags to increase visibility
  • Share behind-the-scenes content and your creative process
  • Collaborate with other artists or brands to reach a wider audience


Networking is another effective way to promote your art and build relationships with other artists, collectors, and industry professionals. Attend art fairs, exhibitions, and other events where you can showcase your work and meet potential buyers and collaborators. You can also join online communities and forums where you can share your work and connect with other artists.

Here are some tips for successful networking:

  • Prepare a portfolio of your best work to showcase
  • Bring business cards or other promotional materials
  • Be friendly and approachable
  • Follow up with contacts after the event

By using social media and networking effectively, you can reach a wider audience and build your brand as a digital artist.

Selling Your Art

If you want to build a successful digital art business, you need to know how to sell your art. This section will cover two important aspects of selling your art: choosing a platform and pricing your art.

Choosing a Platform

Choosing the right platform to sell your digital art is crucial. Here are some popular options to consider:

  • Etsy: Etsy is a popular online marketplace for handmade and vintage items, including digital art. With over 81 million active buyers, it’s a great place to reach a large audience.
  • Society6: Society6 is a platform that allows artists to sell their artwork on a variety of products, including phone cases, pillows, and clothing. They handle the printing and shipping, so it’s a great option if you don’t want to deal with those logistics yourself.
  • Your Own Website: If you want more control over your sales process, consider building your own website. This gives you the ability to customize your storefront and control your branding.

When choosing a platform, consider factors like fees, ease of use, and the audience you want to reach.

Pricing Your Art

Pricing your digital art can be tricky, but it’s important to get it right. Here are some tips to help you set the right price:

  • Research: Look at what other artists are charging for similar pieces. This will give you a general idea of what the market will bear.
  • Consider Your Costs: Factor in the time and resources you put into creating your art. Don’t forget to include things like software subscriptions and equipment costs.
  • Value Your Time: Don’t undervalue your time and expertise. Your art is valuable, and you should be compensated for it.

Remember that pricing is not an exact science, and you may need to adjust your prices over time based on feedback from customers and sales data.

Managing Your Business

When it comes to managing your digital art business, there are several things to consider, including legal and financial aspects.

Legal Considerations

Before starting your business, it’s important to ensure that you comply with all relevant laws and regulations. This includes registering your business, obtaining any necessary licenses and permits, and paying taxes. It’s also important to protect your intellectual property by obtaining copyrights or trademarks for your artwork.

Additionally, you should have a solid understanding of contract law, as you may need to enter into contracts with clients, printers, or other vendors. Consider consulting with a lawyer to ensure that your business is legally sound.

Financial Management

Managing your finances is crucial to the success of your digital art business. You should keep track of all income and expenses, including any taxes owed. Consider using accounting software to help you stay organized.

It’s also important to set prices for your artwork that are both fair to you and attractive to potential customers. Consider researching the prices of similar artwork to get an idea of what to charge.

Finally, consider investing in marketing and advertising to help grow your business. This may include social media advertising, email marketing, or attending art fairs and exhibitions.

By keeping these legal and financial considerations in mind, you can help ensure the success and longevity of your digital art business.

Growing Your Business

Expanding Your Reach

One of the keys to success in a digital art business is to expand your reach. You can do this by leveraging social media platforms like Instagram and YouTube to showcase your work and build a following. By consistently posting high-quality content and engaging with your audience, you can increase your visibility and attract new customers.

Another way to expand your reach is by collaborating with other artists or businesses in your niche. This can help you tap into new audiences and create new opportunities for growth. Consider reaching out to other artists or businesses in your industry to explore potential partnerships.

Adapting to Market Trends

To succeed in a digital art business, it’s important to stay up-to-date with the latest market trends and adapt your strategy accordingly. This means keeping an eye on emerging styles, techniques, and mediums, and experimenting with new approaches to stay ahead of the curve.

You should also be willing to adapt your pricing and marketing strategies to reflect changes in the market. For example, if you notice that certain types of artwork are becoming more popular, you may want to adjust your pricing or marketing efforts to capitalize on this trend.

By staying flexible and adaptable, you can position your digital art business for long-term success and growth.