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How to Sell Digital Products on Squarespace

Squarespace is a popular website builder that offers a range of features to help you sell digital products online. Whether you’re an artist, writer, or musician, selling digital products can be a great way to earn extra income. Squarespace makes it easy to create and sell digital products such as videos, art, writing, and gated content.

If you’re looking to sell digital products on Squarespace, the first step is to decide what you want to sell. You can choose from a variety of categories such as art, clothes, food, or crafts. Once you have decided on the category, you can narrow it down further to decide whether you want to sell original works, prints, or digital downloads. Squarespace offers a range of tools to help you create and sell your digital products, including product galleries, purchase and add to cart buttons, and individual product pages.

Understanding Digital Products

Selling digital products on Squarespace is a great way to earn extra income. But what exactly are digital products? Digital products are intangible items that can be downloaded or accessed online. Unlike physical products, digital products do not require shipping or handling, making them an ideal choice for both sellers and buyers. Here are some examples of digital products:

  • E-books and audiobooks
  • Music and audio files
  • Videos and online courses
  • Software and apps
  • Photography and graphics
  • Templates and themes

Digital products can be sold individually or in bundles, and they can be protected with licensing or encryption to prevent unauthorized sharing. With Squarespace, you can easily create and sell digital products on your website, and you can customize the design and layout to match your brand.

When creating digital products, it is important to keep in mind the needs and preferences of your target audience. You should also consider the format and delivery method of your digital products. For example, if you are selling e-books, you may want to offer them in different file formats such as PDF, EPUB, or MOBI to accommodate different devices and reading preferences.

In summary, digital products are a versatile and profitable option for online businesses. With Squarespace, you can create and sell digital products with ease, and you can offer a variety of formats and delivery options to meet the needs of your customers.

Setting Up Your Squarespace Account

To start selling digital products on Squarespace, you need to create an account. Here are the steps to set up your Squarespace account:

  1. Go to the Squarespace website and click on the “Get Started” button.
  2. Choose a template that matches your style and needs. Squarespace offers a wide range of templates that are customizable to fit your brand.
  3. Create your account by entering your email address and password. You can also sign up using your Google or Facebook account.
  4. Once your account is created, you can start building your website by customizing your template and adding pages, images, and text.
  5. To sell digital products, you need to set up your online store. Squarespace Commerce is a set of features for selling products and managing orders. You can set up your online store by following the instructions provided by Squarespace.

By following these steps, you’ll have your Squarespace account set up and ready to start selling your digital products. Squarespace makes it easy to set up and manage your online store, so you can focus on creating and selling your products.

Creating Your Digital Product

When it comes to selling digital products on Squarespace, the first step is to create your product. Whether you’re selling an ebook, a digital course, or a graphic design template, you’ll need to create a product that your customers will want to buy. Here are some things to keep in mind as you create your digital product:

Product Description

Your product description is your chance to sell your product to potential customers. Be sure to include a clear and concise description of what your product is and what it can do for your customers. Use bullet points or tables to make it easy for customers to quickly scan the key features of your product. And don’t forget to include any relevant details, such as file format, file size, or any software requirements.


When it comes to pricing your digital product, it’s important to strike the right balance between affordability and profitability. Do some research to see what other digital products in your niche are selling for, and price your product accordingly. Keep in mind that you may need to adjust your pricing over time as you gather feedback from customers and refine your product.

Product Image

Your product image is the first thing that customers will see when they visit your product page, so it’s important to make a good first impression. Use a high-quality image that accurately represents your product, and make sure it’s visually appealing. You may want to consider using a mockup to showcase your product in action, or including multiple images to show different angles or features.

By keeping these tips in mind as you create your digital product, you’ll be well on your way to selling it successfully on Squarespace.

Setting Up Payment Methods

To sell digital products on Squarespace, you need to set up payment methods. Squarespace Commerce supports several payment methods, including PayPal, Stripe, and Apple Pay.


PayPal is a popular payment method that allows customers to pay using their PayPal account or a credit card. To set up PayPal, you need to connect your PayPal account to your Squarespace Commerce store. Once connected, customers will see the PayPal option during checkout.


Stripe is another popular payment method that supports most major credit and debit cards. To set up Stripe, you need to connect your Stripe account to your Squarespace Commerce store. Once connected, customers will see the Stripe option during checkout.

Apple Pay

Apple Pay is a convenient payment method that allows customers to pay using their Apple device. To set up Apple Pay, you need to enable it in your Squarespace Commerce store and connect it to your Stripe account. Once enabled, customers will see the Apple Pay option during checkout if they are using an Apple device that supports it.

In summary, setting up payment methods for your Squarespace Commerce store is easy and straightforward. By supporting popular payment methods like PayPal, Stripe, and Apple Pay, you can offer your customers a convenient and secure way to pay for your digital products.

Managing Inventory

When selling digital products on Squarespace, it’s important to keep track of your inventory to ensure that you don’t oversell your products. Here are some tips on how to manage your inventory effectively.

Stock Levels

To manage your stock levels, you can set up a low stock alert to notify you when a product is running low. This will help you restock your inventory in a timely manner and avoid any potential stockouts. Additionally, you can set a maximum order quantity to limit the number of products a customer can purchase at once.

Product Variants

If you offer multiple versions of a product, such as different file formats or sizes, you can use product variants to manage your inventory for each option. This will allow you to keep track of the stock levels for each variant separately and prevent overselling.

In conclusion, managing your inventory is crucial when selling digital products on Squarespace. By keeping track of your stock levels and using product variants, you can avoid overselling and ensure that your customers have a positive shopping experience.

Promoting Your Digital Products

Once you’ve set up your Squarespace store and added your digital products, it’s time to start promoting them. Here are two effective ways to get your digital products in front of potential customers:

Social Media Marketing

Social media is a powerful tool for promoting your digital products. Start by creating social media accounts for your business on platforms like Facebook, Instagram, and Twitter. Then, share your digital products with your followers and use relevant hashtags to reach a wider audience.

Consider running social media ads to target specific audiences who are likely to be interested in your digital products. You can also collaborate with influencers in your niche to promote your products to their followers.

Email Marketing

Email marketing is another effective way to promote your digital products. Start by building an email list of subscribers who are interested in your products. You can do this by offering a free sample or discount in exchange for their email address.

Once you have a list of subscribers, send them regular emails promoting your digital products. Be sure to include high-quality images and a clear call-to-action that encourages them to make a purchase.

Consider offering exclusive discounts or early access to new products to your email subscribers to keep them engaged and interested in your brand.

By using social media marketing and email marketing, you can effectively promote your digital products and reach a wider audience.

Handling Customer Queries

When selling digital products on Squarespace, it’s important to be prepared for customer queries. Here are some tips for handling them:

  • Provide a clear and detailed product description that answers common questions and concerns.
  • Include an FAQ section on your website that addresses frequently asked questions.
  • Respond to customer queries promptly and in a friendly manner to build trust and improve customer satisfaction.
  • Consider offering a support email address or chat feature for customers to contact you directly with any issues or questions.
  • Be transparent about your refund policy and any other relevant information about your digital products.

By following these tips, you can improve customer satisfaction and increase the likelihood of repeat business. Remember, happy customers are more likely to recommend your products to others, so it’s worth taking the time to handle queries and concerns with care.

Analyzing Sales Data

Once you start selling digital products on Squarespace, it’s important to keep track of your sales data. Luckily, Squarespace provides detailed analytics that can help you understand your customers’ behavior and make informed decisions about your business.

The Sales panel in Squarespace analytics is a dashboard that shows you key statistics like overall sales data, revenue, and conversion rates. You can also view sales by product, which can help you identify your best-selling products and optimize your marketing strategy.

Another useful feature is the Sales by product panel, which shows you key statistics for each individual product, including total sales, revenue, and conversion rates. This information can help you identify which products are performing well and which ones may need some tweaking.

You can also use Squarespace’s Commerce Extensions to integrate with other analytics tools like Google Analytics or Facebook Pixel, which can provide even more detailed insights into your customers’ behavior.

By regularly analyzing your sales data, you can make informed decisions about your business strategy and optimize your digital product offerings to better meet the needs of your customers.


In conclusion, selling digital products on Squarespace is a great way to monetize your website and share your work with the world. By following the steps outlined in this article and utilizing the various tools and features offered by Squarespace, you can create a seamless and professional online store that is sure to attract customers.

Remember to focus on creating high-quality digital products that provide value to your target audience. Be strategic in your marketing efforts and use social media and email marketing to promote your products and grow your customer base.

Additionally, make sure to take advantage of Squarespace’s built-in features for selling digital products, such as the ability to create product pages and offer digital downloads. You can also use Member Areas to create gated content and offer subscriptions or memberships.

Overall, with the right approach and a little bit of effort, selling digital products on Squarespace can be a lucrative and rewarding experience. So why not give it a try and see what you can achieve?