Skip to Content

How to Sell Audiobooks

Are you an author looking to expand your reach and increase your earnings? Have you considered selling audiobooks? With the rise of podcasts and the increasing popularity of audiobooks, now is a great time to enter the market. But where do you start? In this article, we’ll explore the basics of how to sell audiobooks online.

First, you’ll need to choose a distributor to get your audiobook onto major platforms like Amazon, Audible, and iTunes. Popular distributors include Author’s Republic, Findaway Voices, Lantern Audiobooks, PublishDrive, and Soundwise. Once you’ve chosen a distributor, you’ll need to work with them to produce and distribute your audiobook. This includes finding a narrator, recording and editing the audio, and creating cover art.

But selling your audiobook is more than just making it available on major platforms. You’ll need to market your audiobook to drive sales. This includes choosing the right pricing, targeting the right audience, and promoting your audiobook through social media, email marketing, and other channels. With the right strategy and a little bit of effort, you can successfully sell your audiobook and reach a wider audience.

Understanding Audiobooks Market

Current Trends

Audiobooks have been growing in popularity over the past few years, and the trend is expected to continue. According to a report by the Audio Publishers Association, audiobook sales in the US increased by 12% in 2022, with a total revenue of $2.7 billion. This growth can be attributed to several factors, such as the rise of smartphones and the convenience of listening to books while doing other activities like driving or exercising.

Another trend in the audiobook market is the increase in the production of original content. Platforms like Audible, which is owned by Amazon, are investing heavily in creating their own audiobooks, which has led to an increase in the number of audiobooks available for consumers.

Target Audience

The target audience for audiobooks is diverse and includes people of all ages. However, according to a survey by Edison Research, the most common audiobook listeners are between the ages of 18 and 54, and they tend to have higher levels of education and income.

Audiobooks are also popular among commuters, who use them to make their daily commute more productive and enjoyable. Additionally, audiobooks are popular among people with visual impairments or learning disabilities, as they provide an accessible way to enjoy books.

Understanding the current trends and target audience for audiobooks is essential for authors and publishers who want to sell their audiobooks successfully. By catering to the preferences and needs of the target audience, authors and publishers can create audiobooks that resonate with listeners and increase their sales.

Creating Your Audiobook

When it comes to creating your audiobook, there are a few key factors to keep in mind to ensure that your product is high-quality and engaging for listeners. Let’s take a closer look at some of the most important considerations.

Choosing the Right Content

The first step in creating your audiobook is to choose the right content. You’ll want to select a book or other written work that is well-suited to the audio format. This might include works that are highly descriptive, have engaging characters, or are particularly suspenseful or action-packed. It’s also important to consider the length of the work and whether it will be feasible to record and produce the entire audiobook.

Professional Narration

Once you’ve chosen your content, the next step is to find a professional narrator. While it may be tempting to record the audiobook yourself, this is generally not recommended unless you have extensive experience in voiceover work. Professional narrators are skilled at bringing characters to life and delivering a dynamic and engaging performance that will keep listeners hooked.

Quality Production

Finally, it’s important to ensure that your audiobook is produced to a high standard of quality. This includes everything from the recording equipment used to the editing and post-production process. Investing in high-quality equipment and working with experienced producers and editors can go a long way in ensuring that your audiobook sounds polished and professional.

By keeping these key considerations in mind, you can create an audiobook that is engaging, entertaining, and sure to delight listeners.

Effective Marketing Strategies

When it comes to selling audiobooks, marketing is key. Here are some effective strategies to get your audiobook in front of potential customers.

Social Media Promotion

Social media is a powerful tool for promoting your audiobook. Create social media profiles for your book and share updates, teasers, and behind-the-scenes content. Engage with your followers by responding to comments and messages. Consider running social media ads to reach a wider audience.

Collaborations and Partnerships

Collaborating with other authors, bloggers, or influencers can help expand your reach. Consider partnering with someone who has a similar audience or genre. You could also collaborate with audiobook bloggers or reviewers to get your book in front of more potential customers. Offer them a free copy of your audiobook in exchange for an honest review or feature.

Paid Advertising

Paid advertising can be an effective way to reach a larger audience. Consider running ads on social media platforms like Facebook or Instagram. You could also run ads on book-related websites or audiobook-specific platforms like Audible. Make sure to target your ads to the right audience to maximize their effectiveness.

Remember, effective marketing is about reaching the right audience with the right message. Use a combination of these strategies to create a comprehensive marketing plan for your audiobook.

Choosing the Right Platforms

When it comes to selling your audiobook, choosing the right platform is crucial. You want to make sure you’re reaching the widest audience possible while also getting the best return on your investment. Here are some of the top platforms to consider:

Amazon’s Audible

Audible is one of the most popular audiobook platforms, with a massive customer base and a wide range of genres. It’s also easy to use, with a simple upload process and a built-in marketing platform. Audible offers a 40% royalty rate for exclusive titles and a 25% royalty rate for non-exclusive titles. Keep in mind that Audible does have some strict requirements for sound quality and formatting, so make sure your audiobook meets their standards before submitting.


iTunes is another popular platform for selling audiobooks, with a large customer base and a simple upload process. However, it’s important to note that iTunes takes a 30% commission on all sales, which can eat into your profits. Additionally, iTunes doesn’t offer as many marketing tools as some other platforms, so you may need to do more of your own promotion.

Google Play Books

Google Play Books is a newer platform for selling audiobooks, but it’s quickly gaining popularity. It offers a 70% royalty rate for all sales, which is one of the highest in the industry. Google Play Books also offers a range of marketing tools, including the ability to create custom promotions and discounts. However, it’s important to note that Google Play Books has a smaller customer base than some other platforms, so you may not see as many sales initially.

Ultimately, the right platform for you will depend on your goals and your target audience. Consider factors like commission rates, marketing tools, and customer base when making your decision.

Pricing Your Audiobook

Setting the right price for your audiobook is crucial to attracting listeners and generating revenue. Here are some tips to help you determine the right price for your audiobook:

  • Research the market: Look at the prices of similar audiobooks in your genre. This will give you an idea of what listeners are willing to pay for audiobooks like yours.
  • Consider the length: Longer audiobooks typically cost more than shorter ones. Use the pricing guidelines provided by audiobook retailers like Audible to determine a fair price for your audiobook based on its length.
  • Think about production costs: If you paid for professional narration, editing, and production, you’ll need to factor those costs into your pricing strategy. You want to make sure you’re earning enough to cover those costs and make a profit.
  • Be competitive: While you don’t want to underprice your audiobook, you also don’t want to price it so high that listeners will choose a cheaper alternative. Find a balance between pricing competitively and earning a fair profit.
  • Consider promotional pricing: Offering your audiobook at a discounted price for a limited time can help generate buzz and attract new listeners. Just make sure you’re not devaluing your work by pricing it too low.

By taking these factors into consideration, you can determine a fair and competitive price for your audiobook that will attract listeners and generate revenue.

Customer Engagement

When selling audiobooks, it’s important to engage with your customers to build a loyal following. This can be achieved through reviews and ratings, as well as responding to feedback.

Reviews and Ratings

Encourage your customers to leave reviews and ratings for your audiobook. Positive reviews and high ratings can increase sales and attract new customers. Make it easy for customers to leave reviews by providing a direct link to the review section on your sales page.

In addition to positive reviews, negative reviews can also provide valuable feedback. Use negative reviews as an opportunity to improve your audiobook and address any issues that customers may have had. Responding to negative reviews in a respectful and professional manner can also show potential customers that you value their feedback and are committed to providing a high-quality product.

Responding to Feedback

Responding to feedback, both positive and negative, is an important part of customer engagement. When a customer leaves a review or sends feedback, respond in a timely and respectful manner. Thank customers for their positive feedback and address any concerns or issues raised in negative feedback.

In addition to responding to feedback, consider implementing customer suggestions into future audiobooks. This can not only improve the quality of your product, but also show customers that you value their input and are committed to providing a product that meets their needs.

Engaging with your customers through reviews, ratings, and feedback can help build a loyal following and increase sales. By responding to feedback and implementing customer suggestions, you can improve the quality of your audiobooks and show customers that you value their input.

Analyzing Sales Data

Understanding Analytics

Analyzing sales data is a crucial step in any sales strategy. It helps you understand what is working and what is not, so you can make informed decisions about your sales approach. There are a few key metrics you should track when analyzing your audiobook sales data:

  • Sales volume: This tells you how many audiobooks you have sold over a given period.
  • Revenue: This tells you how much money you have made from those sales.
  • Conversion rate: This tells you the percentage of visitors to your website who end up purchasing your audiobook.
  • Customer acquisition cost: This tells you how much it costs you to acquire a new customer.

By tracking these metrics, you can identify trends and patterns in your sales data. For example, you might notice that your conversion rate is lower than you expected, which could indicate that there is a problem with your website’s checkout process.

Improving Sales Based on Data

Once you have analyzed your sales data, you can use it to improve your sales strategy. Here are a few ways you can do this:

  • Identify your best-selling audiobooks: By analyzing your sales data, you can identify which of your audiobooks are selling the most. This can help you focus your marketing efforts on those audiobooks and create more content that is similar to them.
  • Optimize your pricing strategy: By analyzing your revenue data, you can identify whether your pricing strategy is working or not. If you are not making as much money as you would like, you might need to adjust your prices.
  • Improve your marketing efforts: By analyzing your conversion rate and customer acquisition cost, you can identify which marketing channels are working best for you. This can help you focus your marketing efforts on those channels and optimize your marketing campaigns to improve your conversion rate.

In conclusion, analyzing sales data is a critical step in any sales strategy, and it can help you make informed decisions about your approach. By tracking key metrics and using your data to improve your sales strategy, you can increase your audiobook sales and grow your business.