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How to Sell Art on Pinterest

Are you an artist looking to sell your work online? Have you considered using Pinterest as a platform to showcase and promote your art? With over 400 million active users, Pinterest has become a popular destination for artists to sell their work and connect with potential buyers.

So, how can you effectively sell your art on Pinterest? The first step is to create a Pinterest account and set up your profile with your brand name and website or Artwork Archive Public Page. Next, you can start creating boards to showcase your art and add keywords to make it easier for other pinners to discover your work. Additionally, you can use Pinterest formats such as Idea pins, static pins, carousel pins, and video pins to promote your art and link them to your product page or blog post.

Understanding Pinterest’s Audience

Before selling your art on Pinterest, it’s important to understand the platform’s audience. Pinterest has over 400 million active users, with a majority of them being women. According to Sprout Social, 71% of Pinterest users are female, and the platform’s user base is relatively young, with a median age of 40.

Pinterest users are often looking for inspiration and ideas, with many using the platform for DIY projects, home decor, and fashion. As an artist, you can use this to your advantage by creating visually appealing pins that showcase your art in a way that resonates with Pinterest’s audience.

It’s also important to note that Pinterest users are often in a buying mindset. According to The Motley Fool, 83% of Pinterest users have made a purchase based on content they saw from brands on the platform. This means that if you create engaging and visually appealing pins, you have a higher chance of converting Pinterest users into buyers.

Overall, understanding Pinterest’s audience is key to successfully selling your art on the platform. By creating pins that resonate with Pinterest’s user base and keeping their buying mindset in mind, you can increase your chances of success.

Creating a Business Account on Pinterest

If you want to sell your art on Pinterest, the first step is to create a business account. Here’s how to do it:

  1. Go to the Pinterest Business Account page.
  2. Click on “Join as a business.”
  3. Fill out the form with your business name, website, and email address.
  4. Choose a business type that best describes your art business.
  5. Agree to the terms of service and click “Create account.”

Once you’ve created your account, you’ll need to optimize it for selling your art. Here are a few tips:

  • Use a clear and recognizable profile picture that represents your brand.
  • Fill out your profile description with information about your art business, including your unique selling proposition.
  • Create boards that showcase your art and your brand. Use keywords in the board titles and descriptions to make them more discoverable.
  • Pin high-quality images of your art to your boards. Make sure the images are optimized for Pinterest by using vertical images with a 2:3 aspect ratio.
  • Use Pinterest’s shopping features to tag your products in your pins. This will allow users to purchase your art directly from Pinterest.

By following these tips, you’ll be well on your way to selling your art on Pinterest.

Optimizing Your Pinterest Profile

To sell your art on Pinterest, you need to have a well-optimized Pinterest profile. Here are some tips to help you optimize your profile:

  • Use a clear and recognizable profile picture: Your profile picture should be a clear and recognizable image of yourself or your brand logo. Make sure that it is high-quality and visually appealing.
  • Write a keyword-rich profile description: Your profile description should be a brief summary of who you are and what you do. Make sure to include relevant keywords that describe your art and your brand.
  • Organize your boards: Create boards that are relevant to your art and your brand. Organize your boards in a logical and easy-to-navigate manner.
  • Use high-quality images: Use high-quality images for your pins and make sure that they are visually appealing. Avoid using low-quality or blurry images.
  • Include a call-to-action: Include a call-to-action in your pin descriptions to encourage people to visit your website or online shop.
  • Engage with your audience: Engage with your audience by responding to comments, liking and repinning their content, and following other users.

By optimizing your Pinterest profile, you can increase your visibility and attract more potential buyers to your art.

Creating Art Boards

When it comes to selling art on Pinterest, creating well-organized art boards is key. Art boards are where you save, collect, and organize your pins. Here are some tips for creating effective art boards:

Categorizing Your Art

When creating art boards, it’s important to categorize your art in a way that makes sense to potential buyers. For example, if you sell abstract paintings, you might want to create boards for different color schemes or styles. This will make it easier for buyers to find what they’re looking for and increase the chances of them making a purchase.

Using Keywords in Board Titles

Another important aspect of creating effective art boards is using keywords in your board titles. Keywords are the words or phrases that people use to search for something on Pinterest. By including relevant keywords in your board titles, you can increase the visibility of your art boards and attract more potential buyers.

For example, if you sell landscape paintings, you might want to create a board titled “Beautiful Landscapes” or “Scenic Views”. By including keywords like “landscape” and “scenery” in your board titles, you can increase the chances of your boards showing up in search results when people search for those terms.

Overall, creating well-organized and keyword-rich art boards is an important part of selling art on Pinterest. By taking the time to categorize your art and use relevant keywords, you can increase the visibility of your art and attract more potential buyers.

Creating Pins

When it comes to selling art on Pinterest, creating visually appealing Pins is crucial. Here are some tips for creating effective Pins that will help you sell your art:

High-Quality Images

The first step in creating Pins is to ensure that your images are high-quality and visually appealing. Use a high-resolution camera or scanner to capture your artwork, and edit the images using photo editing software to enhance the colors and clarity.

Using Keywords in Pin Descriptions

To ensure that your Pins are discoverable by potential buyers, it’s important to use relevant keywords in your Pin descriptions. Use descriptive language to accurately describe your artwork, and include relevant keywords that people might use when searching for art on Pinterest.

Adding Links to Your Art Store

Finally, make sure to include links to your art store in your Pins. This will make it easy for potential buyers to purchase your artwork directly from your store. You can also include links to your social media profiles or website to further promote your art and engage with your audience.

By following these tips, you can create visually appealing Pins that are optimized for discovery and sales on Pinterest.

Promoting Your Pins

Once you have created some great pins for your artwork, it’s time to start promoting them. Here are two effective ways to increase the visibility of your pins:

Using Pinterest Ads

Pinterest ads are a great way to get your artwork in front of a wider audience. With Pinterest ads, you can target specific demographics, interests, and behaviors to ensure that your ads are seen by the right people. You can also choose from a variety of ad formats, including Promoted Pins, Promoted Video Pins, and Promoted App Pins.

To get started with Pinterest ads, you will need to create a business account and set up your ad campaign. You can then create your ad, select your targeting options, and set your budget. Pinterest offers a variety of resources to help you create effective ads, including a creative best practices guide and a Pinterest Academy course on advertising.

Joining Art-Related Group Boards

Another way to promote your artwork on Pinterest is by joining art-related group boards. Group boards are boards that multiple users can contribute to, and they are a great way to reach a wider audience. By joining art-related group boards, you can get your artwork in front of people who are specifically interested in art.

To find art-related group boards, you can search for keywords like “art,” “painting,” or “drawing” in the Pinterest search bar. You can also use a tool like PinGroupie to search for group boards by category or keyword. Once you find a group board that you would like to join, you can contact the board owner and request an invitation.

When you join a group board, be sure to follow the board rules and contribute high-quality pins. By doing so, you can build relationships with other artists and art enthusiasts, and increase the visibility of your pins.

In conclusion, promoting your pins is an important step in selling your artwork on Pinterest. By using Pinterest ads and joining art-related group boards, you can increase the visibility of your pins and reach a wider audience.

Analyzing Your Performance

Using Pinterest Analytics

Pinterest Analytics is a powerful tool that can help you track the performance of your Pins and boards. To access it, log in to your Pinterest business account and click on Analytics in the top left corner. From there, you can select Overview to get a high-level view of your performance, or dive deeper into specific metrics like impressions, saves, and clicks.

Using Pinterest Analytics, you can identify which Pins and boards are getting the most engagement, which can help you optimize your strategy going forward. For example, if you notice that Pins with a certain color scheme or style are performing particularly well, you can create more content in that vein. Or, if you see that certain boards are driving a lot of traffic to your website, you can focus on creating more content for those boards.

Adjusting Your Strategy Based on Data

One of the biggest benefits of using Pinterest Analytics is that it allows you to adjust your strategy based on data. By analyzing your performance metrics, you can identify areas where you might need to make changes to improve your results.

For example, if you notice that your Pins aren’t getting many saves or clicks, you might need to adjust your Pin design or optimize your Pin descriptions for search. Or, if you see that certain boards aren’t getting much engagement, you might need to rethink your content strategy for those boards.

Ultimately, the key to success on Pinterest is to use data to inform your decisions. By regularly analyzing your performance metrics and making adjustments based on what you learn, you can improve your results over time and build a stronger presence on the platform.


In conclusion, Pinterest is a powerful platform for artists to showcase and sell their work. By creating visually appealing boards and pins, artists can attract potential customers and drive traffic to their online store or website. Here are some key takeaways to keep in mind:

  • Pin with panache: When pinning your work on Pinterest, make sure to choose high-quality images that showcase your art in the best possible light. Use descriptive titles and keywords to help your pins appear in relevant search results.
  • Engage with your audience: Don’t just post your art and forget about it. Engage with your followers by responding to comments and messages, and by sharing other artists’ work that you admire. This will help build your community and increase your visibility on the platform.
  • Stay consistent: To build a strong presence on Pinterest, it’s important to stay consistent with your pinning and engagement. Set a schedule for yourself and stick to it, whether that’s posting new work every week or engaging with your followers daily.

Overall, selling art on Pinterest requires time, effort, and creativity. But with the right approach, it can be a powerful tool for artists to reach new audiences and grow their business.