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How to Sell Art on Instagram

Selling art has become easier than ever before with the rise of social media platforms. Instagram, in particular, has become a popular platform for artists to showcase their work and reach a wider audience. With over 1 billion active users, Instagram provides a vast potential customer base for artists looking to sell their art.

However, simply posting pictures of artwork on Instagram is not enough to make sales. To successfully sell art on Instagram, artists need to develop a strategy that focuses on building a strong brand and engaging with potential customers. This involves creating an artist page on Instagram, building a following, and promoting their art in a way that resonates with their audience. By following these steps, artists can increase their chances of making sales and growing their business on Instagram.

Understanding Instagram as a Platform

Instagram is a social media platform that has become increasingly popular among artists who want to sell their work. It is a visually-driven platform that allows users to share images and videos, and it has a large and engaged user base. Here are a few things to keep in mind when using Instagram to sell your art:

  • Visuals are key: Instagram is all about visuals, so it’s important to make sure your images are high-quality and eye-catching. Use good lighting, interesting compositions, and appealing colors to make your art stand out.
  • Hashtags matter: Hashtags are a great way to get your art seen by more people. Use relevant hashtags to help people find your work, and consider creating your own branded hashtag to make it easier for people to find your art specifically.
  • Engagement is important: Instagram rewards accounts that have high engagement, so it’s important to interact with your followers and other users on the platform. Respond to comments, like and comment on other people’s posts, and use Instagram’s Stories feature to give your followers a behind-the-scenes look at your art and your process.
  • Consistency is key: Posting regularly is important on Instagram, as it helps keep your art in front of people’s eyes. Consider creating a content calendar to help you plan out your posts in advance, and make sure you’re posting consistently.
  • Instagram is a mobile-first platform: While you can access Instagram on desktop, the platform is primarily designed for mobile use. Make sure your images are optimized for mobile screens, and consider using Instagram’s mobile editing tools to enhance your images before you post them.

By understanding how Instagram works and what its users are looking for, you can create a successful strategy for selling your art on the platform.

Creating a Compelling Artist Profile

When it comes to selling art on Instagram, creating a compelling artist profile is essential. A well-crafted profile can help you attract potential buyers and showcase your work in the best possible light. Here are some tips for creating an effective artist profile:

Profile Picture

The profile picture is the first thing people see when they visit your profile. It is essential to choose an image that represents you and your art. Many artists opt for a headshot or a photo of themselves working in their studio. Whatever you choose, make sure it is high-quality and visually appealing.


The bio is your chance to introduce yourself and your art to potential buyers. Keep it short and sweet, but make sure to include important details such as your name, location, and the type of art you create. You can also include a tagline or a brief statement about your work. Be sure to use keywords that will help people find your profile, such as “abstract art” or “oil paintings.”

Link in Bio

The link in your bio is a valuable tool for driving traffic to your website or online store. Make sure to include a link to your portfolio or online shop, and update it regularly to promote new pieces or sales. You can also use tools such as Linktree to create a landing page with multiple links.

By following these tips, you can create a compelling artist profile that showcases your work and attracts potential buyers. Remember to keep your profile up-to-date and engaging, and don’t be afraid to experiment with different formats and styles. With a little effort, you can turn your Instagram profile into a powerful marketing tool for your art.

Creating High-Quality Art Posts

When it comes to selling art on Instagram, creating high-quality art posts is crucial. In this section, we will discuss three sub-sections that will help you create the best art posts on Instagram.

Photographing Your Art

One of the most important aspects of creating high-quality art posts is taking good photographs of your art. The quality of your photos can make or break a sale. Here are a few tips to help you take great photos of your art:

  • Use natural light: Natural light is the best way to showcase your art. Try to take your photos during the day when there is plenty of natural light.
  • Use a tripod: A tripod can help you keep your camera steady and avoid blurry photos.
  • Use a neutral background: Using a neutral background can help your art stand out in the photo. A plain white or black background can work well.

Writing Art Descriptions

When you post your art on Instagram, it’s important to include a description of the piece. This can help potential buyers understand the story behind the art and what inspired it. Here are a few tips to help you write great art descriptions:

  • Keep it short and sweet: Your description should be short and to the point. Try to keep it under 100 words.
  • Tell a story: Use your description to tell a story about the piece. What inspired you to create it? What emotions does it evoke?
  • Include details: Be sure to include details about the piece, such as the medium used, the size, and any other important information.

Using Hashtags

Hashtags are a great way to get your art seen by a wider audience on Instagram. When you use hashtags, your art will show up in searches for those specific hashtags. Here are a few tips to help you use hashtags effectively:

  • Use relevant hashtags: Use hashtags that are relevant to your art and your target audience.
  • Mix it up: Don’t use the same hashtags on every post. Mix it up to reach a wider audience.
  • Use a mix of popular and niche hashtags: Using a mix of popular and niche hashtags can help you reach a wider audience while still targeting your ideal customer.

Engaging with Your Instagram Community

To successfully sell art on Instagram, it’s important to engage with your followers and build a community around your work. Here are some ways to do just that:

Responding to Comments

When someone comments on your post, take the time to respond with a thoughtful reply. This not only shows your appreciation for their support, but it also helps build a relationship with your followers. Additionally, responding to comments can increase engagement on your post, which can help boost its visibility on the platform.

Collaborating with Other Artists

Collaborating with other artists is a great way to expand your reach on Instagram. By partnering with another artist, you can cross-promote each other’s work and introduce your followers to a new artist they may not have discovered otherwise. Consider collaborating on a project or hosting a joint Instagram Live session.

Participating in Art Challenges

Art challenges are a popular way to engage with the Instagram art community. These challenges typically involve creating a piece of art based on a specific prompt or theme and sharing it on Instagram with a specific hashtag. Participating in these challenges can help you reach a wider audience and connect with other artists who share your interests.

By engaging with your followers and participating in the Instagram art community, you can build a strong following and increase your chances of selling your art on the platform.

Using Instagram Stories and IGTV

Instagram Stories for Artists

Instagram Stories is a great way to promote your art and interact with your followers. You can use Stories to share behind-the-scenes glimpses of your creative process, showcase new pieces, and even run limited-time promotions.

To make the most of Instagram Stories, consider using features like polls or quizzes to engage your audience. You can also add hashtags to your Stories to increase their visibility.

Another great feature of Instagram Stories is the ability to add links. If you have a website or online store, you can add a link to your Stories to drive traffic and sales.

IGTV for Art Demos

IGTV is a video platform within Instagram that allows you to upload longer-form videos, making it perfect for art demos or tutorials.

To use IGTV effectively, try to keep your videos informative and engaging. You can also use IGTV to showcase your personality and connect with your audience on a deeper level.

When creating IGTV videos, make sure to use high-quality equipment and lighting to showcase your art in the best possible way. You can also add captions or subtitles to your videos to make them more accessible to a wider audience.

Overall, Instagram Stories and IGTV are powerful tools for artists looking to promote their work and connect with their audience. By using these features effectively, you can increase your visibility and grow your following on the platform.

Selling Your Art Directly on Instagram

If you want to sell your art on Instagram, there are two ways to do it: directly through Instagram Shopping or Instagram Checkout.

Instagram Shopping

Instagram Shopping is a feature that allows you to tag your products in your posts, stories, and even in your profile. This feature makes it easy for your followers to discover and shop your products without leaving the app.

To use Instagram Shopping, you need to have a business account, and your account must be approved for shopping. Once approved, you can create a product catalog and start tagging your products in your posts. When a user taps on the product tag, they can see the product details and make a purchase directly within the app.

Instagram Checkout

Instagram Checkout is a new feature that allows users to complete their purchase without leaving the app. This feature is currently available only for a limited number of businesses, but it is expected to roll out to more businesses in the future.

To use Instagram Checkout, you need to have a business account, be approved for shopping, and be invited to participate in the Checkout beta program. Once approved, you can set up your shop and start selling your products directly within the app.

Selling your art directly on Instagram can be a great way to reach a wider audience and increase your sales. However, it is important to note that Instagram takes a percentage of each sale made through its platform. Therefore, it is important to consider the fees and decide if this option is the right fit for your business.

Promoting Your Art on Instagram

Once you’ve created your artist page and posted your artwork, it’s time to promote your art on Instagram. There are several ways to do this, including Instagram ads, collaborations, and sponsorships.

Instagram Ads

One way to promote your art on Instagram is through Instagram ads. Instagram ads are a great way to reach a larger audience and promote your artwork to people who may not have seen it otherwise. You can create ads that showcase your artwork and target specific audiences based on their interests, demographics, and behaviors.

To create an Instagram ad, you’ll need to set up a Facebook Business Manager account and connect it to your Instagram account. From there, you can create an ad campaign and choose your target audience, ad placement, and budget.


Collaborating with other artists or businesses on Instagram is another effective way to promote your art. By collaborating with other artists or businesses, you can reach a wider audience and gain exposure to new followers.

To collaborate with other artists or businesses, you can reach out to them directly and propose a collaboration idea. This can be anything from a joint art show to a social media campaign. Collaborating with other artists or businesses can also help you build relationships and network within the art community.


Sponsorships are another way to promote your art on Instagram. By partnering with a brand or business, you can gain exposure to their followers and potentially reach new audiences.

To secure a sponsorship, you’ll need to reach out to brands or businesses that align with your values and aesthetic. You can propose a partnership idea and negotiate terms such as compensation and promotional requirements.

Overall, promoting your art on Instagram takes time and effort, but it can be a rewarding way to gain exposure and grow your following. By utilizing Instagram ads, collaborations, and sponsorships, you can reach new audiences and showcase your artwork to a larger audience.

Analyzing Your Instagram Performance

Once you have started selling art on Instagram, it is important to analyze your performance to see what is working and what is not. This will help you optimize your strategy and increase your sales.

One way to analyze your performance is by using Instagram’s built-in analytics tool, Insights. This tool provides valuable information about your audience, including their age, gender, location, and when they are most active on the platform. You can also see which posts are performing the best in terms of engagement and reach.

Another way to analyze your performance is by tracking your sales and revenue. This can be done by using a third-party tool such as Sellfy or Shopify, which allow you to integrate your Instagram account and track your sales directly from the platform. You can also track your revenue by using a spreadsheet to record your sales and expenses.

It is important to use this data to make informed decisions about your strategy. For example, if you find that your audience is most active on Instagram during the evenings, you may want to schedule your posts accordingly. If you find that certain types of posts are performing better than others, you may want to focus on creating more of that content.

In addition to analyzing your performance, it is also important to engage with your audience and respond to their comments and messages. This will help you build a loyal following and increase your chances of making sales. By using Instagram’s analytics tools and tracking your sales and revenue, you can optimize your strategy and grow your business on the platform.