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How to Resell White Label Digital Products

Are you interested in starting a business selling digital products but don’t have the time or resources to create them from scratch? White label digital products might be the solution you’ve been looking for. With white label products, you can purchase pre-made materials such as eBooks, software, courses, and other digital content and then resell them with your own branding.

This article will provide you with a guide on how to resell white label digital products. We will cover the benefits of reselling white label products, how to find the right products to resell, and tips for effectively marketing and selling your products. By the end of this article, you will have a better understanding of how to start your own digital product reselling business.

Understanding White Label Digital Products

White label digital products are pre-made materials that are created by one party and sold to another who can then resell the digital product with their own branding. These products include software, mobile apps, web tools, and more developed by someone else that you can customize, resell, or use however you want. All you need is the license or agreement to put your brand on them and present it to your customers as you create it.

One of the main benefits of white label digital products is that they save you time and money. Instead of spending months developing a product from scratch, you can simply purchase a pre-made product and customize it to fit your needs. This allows you to get your product to market faster and at a lower cost.

Another advantage of white label digital products is that they are scalable. You can purchase as many licenses as you need and sell the product to as many customers as you want. This allows you to grow your business without having to worry about the costs and time associated with developing new products.

Overall, white label digital products are a great way to expand your business and offer new products and services to your customers. They are cost-effective, scalable, and can be customized to fit your needs.

Finding the Right White Label Digital Products to Resell

Reselling white label digital products can be a lucrative business, but finding the right products to sell is crucial. Here are some tips to help you find the right white label digital products to resell:

  • Identify your target audience: Before you start looking for white label digital products to resell, you need to identify your target audience. What are their interests and needs? What kind of products are they looking for? Once you have a clear understanding of your target audience, you can start looking for white label digital products that will appeal to them.
  • Research the market: Once you have identified your target audience, you need to research the market to find out what kind of products are in demand. Look for products that are popular and have a high demand. You can use tools like Google Trends or social media to find out what people are talking about.
  • Check the quality of the products: It’s important to check the quality of the white label digital products you are planning to resell. Make sure that the products are well-written, informative, and of high quality. You don’t want to resell products that are poorly written or of low quality, as this can harm your reputation.
  • Check the licensing terms: Before you purchase any white label digital products, make sure to check the licensing terms. Some products may have restrictions on how you can use them or resell them. Make sure that you are allowed to resell the products and that there are no restrictions that could limit your ability to make a profit.
  • Consider the competition: Finally, consider the competition when choosing white label digital products to resell. Look for products that are not too competitive, as this can make it difficult to stand out in the market. At the same time, make sure that there is enough demand for the products to make them worth reselling.

Setting Up Your Online Store

When it comes to reselling white label digital products, setting up an online store is crucial. In this section, we’ll cover two sub-sections to help you get started: Choosing the Right Platform and Designing Your Store.

Choosing the Right Platform

Choosing the right platform for your online store is essential. There are many options available, so it’s important to consider your needs and budget before making a decision. Here are a few popular options to consider:

  • Shopify: Shopify is a popular platform that offers a user-friendly interface, easy customization, and a range of features to help you sell your digital products effectively.
  • WooCommerce: WooCommerce is a plugin for WordPress that enables you to sell digital products online. It’s free to use and offers a range of customization options.
  • SendOwl: SendOwl is a platform designed specifically for selling digital products. It offers a range of features, including secure downloads, customizable checkout pages, and more.

Designing Your Store

Once you’ve chosen a platform, it’s time to design your store. Your store should be visually appealing, easy to navigate, and optimized for conversions. Here are a few tips to help you design your store effectively:

  • Choose a clean and simple design that highlights your products.
  • Use high-quality images and product descriptions to showcase your products effectively.
  • Make sure your store is easy to navigate, with clear categories and search functionality.
  • Optimize your checkout process to make it as easy and streamlined as possible.

By following these tips, you can create an online store that effectively showcases your white label digital products and maximizes your sales potential.

Marketing Your White Label Products

Once you have sourced and branded your white label digital products, the next step is to market them effectively. Here are three effective marketing strategies to consider.

Using Social Media

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are excellent channels to promote your white label digital products. You can create business pages and profiles on these platforms, and use them to showcase your products and engage with potential customers.

Consider running social media ads to reach a wider audience, and use hashtags to increase visibility. You can also collaborate with influencers in your niche to promote your products and reach their followers.

Email Marketing

Email marketing is an effective way to reach out to potential customers and promote your white label digital products. You can create targeted email campaigns to promote specific products or services, and offer discounts or special deals to encourage sales.

Make sure to segment your email list and personalize your messages to increase engagement. You can also use email automation to save time and increase efficiency.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This can increase visibility and drive traffic to your website, ultimately leading to more sales.

Make sure to use relevant keywords in your website content, meta tags, and URLs. You can also create high-quality content such as blog posts and videos to attract backlinks and improve your website’s authority.

By using these three marketing strategies, you can effectively promote your white label digital products and increase sales.

Customer Service Best Practices

When reselling white label digital products, providing excellent customer service is crucial to maintaining a positive reputation and retaining customers. Here are some best practices to follow:

  • Empower your employees: Your customer service team is the face of your brand and should be equipped with the tools and knowledge necessary to provide top-notch service. Offer competitive pay, benefits, and clear paths for training and promotion to attract and retain the best talent.
  • Be responsive: Respond to customer inquiries and concerns as quickly as possible. Use a ticketing system or another method of tracking customer issues to ensure that nothing falls through the cracks.
  • Be friendly and personable: Customers appreciate a friendly and personable approach to customer service. Use a friendly tone, address customers by name, and show empathy and understanding when resolving issues.
  • Listen to feedback: Encourage customers to provide feedback and take it seriously. Use feedback to improve your products and services and show customers that their opinions matter.
  • Go above and beyond: When possible, go above and beyond to exceed customer expectations. Offer personalized recommendations, provide additional resources, or offer discounts or promotions to show that you value their business.

By following these customer service best practices, you can provide a positive customer experience and build a loyal customer base.

Managing Finances

When reselling white label digital products, it’s important to manage your finances effectively. This involves setting the right prices for your products and handling taxes appropriately.

Pricing Your Products

Setting the right prices for your white label digital products is crucial to your success. You want to make sure that you’re earning a profit while still offering competitive prices to your customers.

Consider the following factors when pricing your products:

  • The cost of producing the product
  • The value of the product to your customers
  • The prices of similar products in the market

It’s also important to regularly review and adjust your prices based on market trends and customer feedback.

Handling Taxes

When reselling digital products, it’s important to understand the tax laws in your area. This includes sales tax, income tax, and any other applicable taxes.

Make sure to keep accurate records of all sales and expenses, and consult with a tax professional if necessary. You may also want to consider using accounting software to help manage your finances and keep track of taxes owed.

By properly managing your finances, you can ensure that your reselling business is profitable and sustainable in the long run.

Scaling Your Business

Reselling white label digital products can be a lucrative venture for your business, but it’s important to keep in mind that scaling your business requires proper planning and execution. Here are some tips to help you scale your business with white label digital products:

  • Diversify Your Product Offerings: Don’t limit yourself to just one type of digital product. Consider offering a variety of products, such as eBooks, online courses, software, and more. This will help you attract a wider range of customers and increase your revenue streams.
  • Partner with Other Businesses: Consider partnering with other businesses to expand your reach and offer complementary products. For example, if you sell digital marketing services, you could partner with a web design company to offer a complete package to your customers.
  • Automate Your Processes: As your business grows, it’s important to automate repetitive tasks to free up time for more important tasks. Consider using tools like Zapier or IFTTT to automate your workflows and save time.
  • Outsource Tasks: As your business grows, you may find that you need to outsource certain tasks to keep up with demand. Consider hiring freelancers or outsourcing companies to handle tasks like customer support, content creation, and more.
  • Invest in Marketing: To scale your business, you need to attract more customers. Consider investing in marketing strategies like social media advertising, email marketing, and search engine optimization (SEO) to reach a wider audience.

By following these tips, you can scale your business with white label digital products and take your business to the next level.


In conclusion, reselling white label digital products can be a lucrative business opportunity for entrepreneurs and agencies alike. By leveraging existing products and services, you can quickly expand your offerings and provide additional value to your clients.

When considering which white label products to resell, it’s important to choose ones that align with your business goals and target market. Take the time to research and evaluate potential partners to ensure they offer high-quality products and reliable support.

Remember to also consider pricing and profit margins when selecting products to resell. While it’s important to offer competitive prices, you also need to ensure that you’re making a reasonable profit on each sale.

Overall, reselling white label digital products can be a great way to grow your business and provide additional value to your clients. By choosing the right products and partners, you can offer high-quality solutions without the need for extensive development or design work.