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How to Make Amazing Digital Product Images

When it comes to selling digital products, having high-quality images is essential. Not only do they make a good first impression, but they also increase the appeal of your products, build trust, and ultimately lead to increased sales. But how can you create amazing digital product images that stand out from the competition?

One approach is to use mockup generators, such as those offered by Printful or Placeit. These services allow you to choose a product, select a mockup image, and add your own design using their generator. The result is a professional-looking product photo that can be easily added to your store, website, or social media post. Another option is to use image creation tools like Canva or Sellfy, which provide drag-and-drop interfaces and pre-designed layouts to help you create beautiful product images with ease.

However, creating amazing digital product images is not just about using the right tools. It also involves paying attention to factors such as lighting, composition, and framing. By following best practices for product photography, you can ensure that your images capture the attention of potential customers and showcase your products in the best possible light.

Understanding Digital Product Photography

Digital product photography involves taking high-quality images of products that are intended for online sales. The goal is to create images that are visually appealing and accurately represent the product being sold.

To create great digital product images, it’s important to understand the different types of product photography. The most common types include:

  • White Background: This involves a product being photographed on a plain white background. It’s a popular option for ecommerce websites and provides a clean and professional look.
  • Lifestyle: This type of photography involves showing the product in use or in a real-life setting. It’s great for showcasing the product’s features and benefits.
  • 360-Degree: This type of photography involves taking multiple images of a product from different angles and stitching them together to create a 360-degree view. This is great for giving customers a better understanding of the product.

When taking digital product images, it’s important to consider the lighting, composition, and background. Good lighting can make a huge difference in the quality of the image. Natural light can work well, but it’s important to avoid direct sunlight. A lightbox or softbox can also be used to create even lighting.

Composition is also important. The product should be the main focus of the image, and it should be positioned in a way that shows off its best features. Different angles and perspectives can be used to create interest and highlight different aspects of the product.

Finally, the background should be clean and simple. A plain white background is often used for ecommerce websites, but other options can be used depending on the product and the brand’s aesthetic. It’s important to avoid distracting backgrounds that take away from the product.

By understanding the different types of digital product photography and considering lighting, composition, and background, it’s possible to create amazing product images that will help sell products online.

Choosing the Right Equipment

When it comes to making amazing digital product images, choosing the right equipment is crucial. Here are some essential items to consider:

Choosing a Camera

To capture high-quality images, it’s important to choose a camera that meets your needs. While smartphones can take great photos, investing in a DSLR or mirrorless camera can give you more control over your images. Look for a camera with at least 12 megapixels and the ability to shoot in RAW format.

Selecting a Lens

Choosing the right lens is just as important as choosing the right camera. A versatile option is a 50mm lens, which is great for capturing product images. For more detailed shots, consider a macro lens, which can capture small details and textures.

Lighting Essentials

Good lighting is essential for creating stunning product images. Natural light is a great option, but if you’re shooting indoors, consider investing in a lighting kit. Softbox lights can help diffuse light and prevent harsh shadows.

Importance of Tripod

A tripod is an essential tool for creating sharp, stable images. It can help prevent camera shake and ensure that your images are in focus. Look for a sturdy tripod that can support the weight of your camera and lens.

By choosing the right equipment, you can create stunning digital product images that will help your products stand out online.

Setting Up Your Product

When it comes to creating amazing digital product images, setting up your product is crucial. This section will cover two key aspects of product setup: product positioning and background selection.

Product Positioning

The first step in setting up your product is positioning it in a way that highlights its best features. This means considering the angles and perspectives that will showcase your product in the most appealing way possible.

One effective technique is to position your product at a slight angle, rather than straight-on. This can add depth and dimension to your image, making it more visually interesting. Another important consideration is the size and shape of your product. If you’re photographing a small item, you may want to consider using a macro lens to capture the details up close.

Background Selection

The background you choose for your product can have a big impact on the overall look and feel of your image. A clean, simple background can help your product stand out and make it easier for viewers to focus on the details.

When selecting a background, consider the colors and textures that will complement your product. A neutral background can work well for many products, as it won’t compete with the colors or patterns of your item. However, you may also want to experiment with more colorful or textured backgrounds to add interest and personality to your images.

Ultimately, the key to setting up your product is to experiment and find what works best for your particular item. By taking the time to carefully position your product and select the right background, you can create stunning digital product images that will help your products stand out and attract customers.

Mastering the Lighting

Natural vs Artificial Light

When it comes to digital product photography, lighting is key. The right lighting can make a product look stunning and professional. The first thing to consider is whether to use natural or artificial light. Natural light is great for product shots as it is abundant, consistent, and free to use. However, it can be difficult to control the light and it may not always be available. Artificial light, on the other hand, is easier to control and can be used at any time. It is important to choose the right type of light for the product being photographed.

Lighting Angles

The angle of the lighting is also important in digital product photography. The angle can create shadows and highlights that can bring out the best features of the product. The angle of the lighting can be adjusted by moving the light source or the product. It is important to experiment with different angles to find the best one for the product being photographed. A few tips to keep in mind:

  • Front lighting can be used to create a flat, even image.
  • Side lighting can be used to create shadows and highlights that can bring out texture and shape.
  • Back lighting can be used to create a silhouette or to highlight the edges of the product.

Mastering the lighting is crucial to making amazing digital product images. By choosing the right type of light and experimenting with different angles, you can create stunning images that showcase your products in the best possible light.

Composition Techniques

When it comes to creating amazing digital product images, composition is key. Proper composition can make your product stand out and grab the viewer’s attention. Here are two composition techniques that can help you create stunning digital product images.

Rule of Thirds

The rule of thirds is a popular composition technique that involves dividing your image into thirds both horizontally and vertically. The idea is to place the main subject of your image at one of the intersections of these lines. This helps to create a balanced and visually appealing image.

To use the rule of thirds, imagine that your image is divided into a 3×3 grid. Place your subject at one of the intersections of these lines, rather than in the center of the frame. This will help create a more dynamic and interesting composition.

Using Negative Space

Negative space is the area around your subject that is not occupied by any elements. This space can be just as important as the subject itself, as it can help to create a sense of balance and harmony in your image.

To use negative space effectively, try to keep your composition simple and uncluttered. Use negative space to draw attention to your subject and create a sense of focus. This can help to create a more impactful and memorable image.

By using these composition techniques, you can create amazing digital product images that are visually appealing and engaging. Remember to experiment with different techniques and find what works best for your product.

Post-Production Process

After capturing digital product images, the post-production process is essential to enhance their quality and make them look amazing. In this section, we will discuss two critical sub-sections of post-production: Editing Software and Retouching Techniques.

Editing Software

To edit digital product images, photographers use various software, including Adobe Photoshop, Lightroom, Capture One, and GIMP. These software tools provide a range of features, including color correction, exposure adjustment, and cropping.

Adobe Photoshop is the most popular editing software among photographers due to its advanced features, including layers, masks, and filters. Lightroom, on the other hand, is a simpler tool that is perfect for beginners. It allows photographers to organize and edit their photos in one place, making it a popular choice for professional photographers.

Capture One is another powerful editing software that is popular among commercial photographers. It provides advanced color correction tools and tethered shooting capabilities, which allow photographers to capture and edit images in real-time. GIMP is a free, open-source alternative to Photoshop that provides many of the same features.

Retouching Techniques

Retouching is an essential part of the post-production process that involves removing blemishes, adjusting skin tones, and enhancing details. There are various retouching techniques that photographers use, including frequency separation, dodging and burning, and skin smoothing.

Frequency separation is a technique that separates the image into two layers, one for texture and the other for color. This technique allows photographers to adjust the texture and color of the image separately, resulting in a more natural-looking image.

Dodging and burning is a technique that involves selectively brightening and darkening areas of the image. This technique can be used to enhance the contrast and depth of the image.

Skin smoothing is a technique that involves removing blemishes and smoothing out skin tones. This technique is commonly used in portrait photography to create a flawless look.

In conclusion, the post-production process is critical to making digital product images look amazing. By using the right editing software and retouching techniques, photographers can enhance the quality of their images and make them stand out.

Creating a Consistent Style

Consistency is key when it comes to creating digital product images that stand out. By maintaining a consistent style, you can create a cohesive look for your products that helps build brand recognition and trust with your customers.

One way to achieve consistency is by using a set of guidelines for your product images. This can include things like image size, background color, font style, and more. By following these guidelines for each image, you can ensure that your products have a unified look and feel.

Another way to maintain consistency is by using the same lighting and camera settings for each image. This can help ensure that the colors and details of your products are accurately represented in each photo.

It’s also important to consider the context in which your images will be viewed. For example, if your products will be sold on a website, you may want to use a white background to make the images pop. If your products will be sold on a marketplace like Etsy, you may want to use a more creative background to help your images stand out from the competition.

By taking the time to create a consistent style for your digital product images, you can help build trust with your customers and increase sales.

Common Mistakes to Avoid

When it comes to creating digital product images, there are several common mistakes that can be easily avoided with a little bit of planning and preparation. Here are some mistakes to watch out for:

Poor Lighting

One of the biggest mistakes that people make when creating digital product images is poor lighting. Direct light, the wrong color light, or a lack of adequate brightness can all lead to unappealing images. It is important to use proper lighting to represent your products online. A professional photographer will know how to use lighting to make your products look their best.

Not Confirming Client’s Needs

Another mistake that can be easily avoided is not confirming the types of images your client wants. Miscommunication can lead to negative experiences, so it is important to ask your clients about their needs and preferences. This will help you to deliver the images they want and avoid any misunderstandings.

Using Automatic Mode

Using automatic mode on your camera is easy, but it can lead to unprofessional-looking images. It is important to use manual mode to take advantage of your camera’s advanced capabilities and properly expose your image to include your product’s highlights. You can learn more about camera settings by reading photography blogs or attending workshops.

Poor Composition

Poor composition is another common mistake in digital product photography. It is important to frame your shots properly and use the rule of thirds to create visually appealing images. This means dividing your image into thirds both horizontally and vertically and placing your product at the intersection of these lines.

Not Editing Images

Finally, not editing your images can be a big mistake. Editing can help to correct lighting and color issues, remove unwanted elements, and enhance the overall quality of your images. There are many free and paid editing tools available, so it is important to choose one that suits your needs and skill level.

By avoiding these common mistakes and taking the time to plan and prepare, you can create amazing digital product images that will help to increase sales and build trust with your customers.


In conclusion, creating amazing digital product images is crucial for any business looking to attract customers and boost sales. By following the tips and techniques outlined in this article, one can create visually stunning product images that are sure to catch the eye of potential customers.

One of the most important things to keep in mind when creating digital product images is to pay close attention to lighting, background, and placement of the product. By experimenting with different lighting setups and backgrounds, one can create images that are both visually appealing and informative.

Another key factor in creating great digital product images is to ensure that the images are high-quality and properly optimized for the web. This includes reducing the file size of the images to improve loading times, as well as ensuring that the images are properly formatted and compressed.

Finally, it is important to remember that creating amazing digital product images is an ongoing process that requires constant experimentation and refinement. By staying up-to-date with the latest trends and techniques in digital product photography, one can continue to improve their images and stay ahead of the competition.